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When Should You Use a Counter Offer in Real Estate?

Real estate transactions are rarely simple, even when buyers see eye to eye. This is through no lack of trying on our part! As real estate agents, we use our expertise and an industry-spanning system to try to keep things as straightforward as possible. But when approaching the escrow process, there are often a few more details that need to be ironed out. This is where counter offers c...

Get Ready to Shoot Confident Real Estate Videos with These 11 Tips

You’re totally in your element when it comes to selling homes… that is until a camera starts rolling. Suddenly, all of those words that came so easily just seconds ago have evaporated into thin air. Your thoughts don’t last more than three seconds before they’re seized with a crippling panic. Where has that smooth-as-silk negotiator gone? Real estate videos are a ne...

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In a Hurry to Find Your Dream Home? Then You Need Off Market Properties

Photo Credit: Envato In Orange County and Los Angeles, we’re still enjoying a housing market where homes can feasibly spend less than a week on the market. But the market is tumultuous at the best of times. We recognize there’s an urgency to finding your dream home. Maybe you’re searching for your very first property. Maybe you’re ready for an upgrade. Or may...

  There’s an absurd amount of propaganda about the housing market in the news these days. And it’s not just our clients who are absorbing it. Realtors are coming to me in a panic over clickbait-style headlines from respected journalists. I was watching a video the other day in which a journalist stated we could see a “20% decrease in housing year over year.”...

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How to Complete Your Transfer Disclosure Statement with No Surprises

When you sell your home, it can be tempting to gloss over that leaky plumbing your cousin “fixed.” But this isn’t Craigslist. And California Case Law declares that it’s a home seller’s legal obligation to disclose to the buyer any known material facts impacting a property’s value or desirability. A transfer disclosure statement (TDS) allows a seller to ta...

Rent Control: Los Angeles Emergency Guideline Clarifications Leave Landlords Livid

Rent control in Los Angeles is confusing people; especially with an ongoing state of emergency gripping the city. We witnessed this first hand when we attended the Los Angeles Housing Department’s (LAHD) Wednesday, August 24th webinar. The meeting was primarily packed with landlords as baffled as they were angry. Despite his succinct responses, host Agassi Topchian, a member of the Rent S...

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You Could Be Earning Money Where You Sleep With ADU Housing

  When it comes to shopping for a new home in Southern California, we’ve noticed everybody tends to want one thing: a refreshing swimming pool. But a well-designed ADU is right behind it. So, what is this ADU California residents love so much? It’s an acronym for “accessory dwelling unit” and it’s an independent living space that shares a lot with a main re...

What If Your Home Market Value Is Different Than Your Assessed Home Value?

Some people have no clue about their home’s value. Others methodically scrutinize and analyze, but still end up with doubts. And still there are those who fully trust one figure, say a property assessment, only to list their home and find that the market doesn’t quite agree. There are so many moving factors involved with valuation that precision can be tricky. But excuses aside, wha...

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Would You Pay $75 Million to Live in a Luxury Condo?

You may not be willing to pony up $75 million for a luxury condo, but the Four Seasons is betting somebody will. That’s the cost of the penthouse crowning their 12-story private residences complex on the border of Beverly Hills. It should come as no surprise that $75 million is well over the record sale price for a luxury condo in Los Angeles. But in a sprawling megalopolis where single f...

The Future of the Housing Market: Don't Panic

There’s an absurd amount of propaganda about the housing market in the news these days. And it’s not just our clients who are absorbing it. I was watching a video the other day in which a journalist stated we could see a “20% decrease in housing year over year.” But they didn’t elaborate at that point which is deeply irresponsible considering their profession ...